Memphis-based funk/soul/jam outfit FreeWorld unveiled the music video "D-Up (Here's to Diversity)" at the beginning of the year.
FreeWorld has shared the stage with a who's who of artists, including Levon Helm, The Memphis Horns, Billy Preston, Bootsy Collins, Richie Havens, Blues Traveler, Widespread Panic, Derek Trucks, Hot Tuna, Los Lobos, Merl Saunders, Dr. John, Timothy Leary, John Sinclair, The Bar-Kays, Ann Peebles, Steve Cropper, James Cotton, Mojo Buford, Jimmie Vaughan & Double Trouble, Susan Tedeschi, Kenny Wayne Shepherd, and Jonny Lang, among others.
Analogous to the parenthesis in the song's title - Here's to Diversity - FreeWorld's success is founded on just that - diversity of influences and backgrounds. When all the parts come together, the result is a multi-cultural sound full of tasty grooves and luscious textures.
The video features thirty of the creme de la creme musicians and vocalists of Memphis, playing and singing "D-Up", displaying their love of Memphis and support for the concept of diversity. As the visuals demonstrate, Memphis is a city of unity, with a vibrant economy, marvelous buildings, and gorgeous scenery.
Muzique Magazine had the opportunity to speak with bassist Richard Cushing. So we did, asking him questions about his influences, how he got started in music, and how the video came together.
What's your favorite song to belt out in the car or the shower?
"Fool in the Rain" - Led Zeppelin.
Which artists are you listening to right now?
Mostly newly released local Memphis music by artists such as Robert Allen Parker, Devan Yanik, The City Champs, The North Mississippi Allstars, and Bobby Rush.
How did you get started in music? What's the backstory there?
When I was two years old and my mother was pregnant with my little sister, my parents asked me what I wanted, a baby brother or a baby sister? According to family lore, my response was, "I want a gee-tar!" So, apparently, I was a natural-born musician, although I didn't get serious about it until the summer before I went away to college at age 18, and then I turned professional shortly thereafter. I have been playing professionally ever since, and co-founded our current band, FreeWorld, in 1987.
Which musicians influenced you the most?
As a bassist, I have been most strongly influenced by Donald "Duck" Dunn and James Jamerson, John Paul Jones, Chris Squire, Geddy Lee, and George Porter, Jr. As a vocalist/songwriter, I have been primarily influenced by the canon of music released by Stax Records here in Memphis, as well as bands such as Steely Dan, The Meters, Big Star, Miles Davis, Allman Brothers/Gov't Mule, Led Zeppelin, The Grateful Dead, and James Taylor.
What inspired your new song/music video "D-Up (Here's to Diversity)?"
FreeWorld released our third CD back in 1999 called "Diversity", with the lead track entitled "D-Up". The song was an instant 'local hit' upon its release, and one we continue to play to this day because people love it, still request it, and dance and sing along with it EVERY time we play it! As I was singing it live back in the fall of 2020, it dawned on me that perhaps it might be a timely idea to re-record the song and give it some new life, as the lyrics - written by our drummer emeritus, David Skypeck - are SPOT ON for today's longing to bring together racial and cultural differences to create a better, more just, and more harmonious existence in the world. Then, with a little more reflection, I had a further idea: What if we were to re-record the song with a Memphis music "who's who" of current, upcoming, and legacy artists to create a "We Are The World" kind of vibe, make a hip video for the finished product, and do everything within our power to stoke the potent fires of unity and diversity within the Memphis Music Community - AND BEYOND! So that's what we did.
What do you want people to take away from the video?
This video project was not conceived to raise money for any cause. It was brought to fruition to raise awareness of our deep need as a people to appreciate the ever-expanding palate of our diverse reality here on planet Earth, to celebrate our racial and cultural differences, and to help us all embrace the true worth of our uniqueness and individuality.
Who directed the video and how did you get everyone to participate?
I was the Executive Producer and Director of both the underlying music track and the video, but they were produced by Niko Lyras and Justin Jaggers, respectively. Because the song - and especially the lyrics - are so strong and timely for our current cultural climate, it was a breeze to get many of our Memphis music compatriots to agree to participate (although it was a logistical nightmare to pull it all together during a pandemic). And the joy and camaraderie we all shared while creating this special work made it all worthwhile! And I can't give enough credit to both Niko and Justin for taking my basic ideas and turning them into structured reality. They both did an absolutely fantastic job of bringing my vision to fruition!
Why do you make music?
I make music because I HAVE to!! Creating and channeling music through my fingers and my Soul is an integral part of who I am as a human being, and my world wouldn't be complete if I didn't regularly manifest and share those gifts.
How are you handling the coronavirus situation?
We used the downtime from our regular gigging schedule to create the "D-Up (Here's to Diversity}" video! I personally was lucky enough to not be sickened by the virus (either by not catching it or by being asymptomatic), and I'm now fully vaccinated, so I'm ready to ROCK!
Looking to the future, what's next?
For the immediate future, our gigging schedule is coming back to life (which is a blessing), so that'll be our primary focus for the next little bit. And since our band will celebrate our 35th anniversary in 2022, we'll start writing new material to record and release very soon.
