American pop-rock band PVRIS has unleashed a new music video for the song "Burn The Witch". The brand new single is the group's first music since the release of their studio album "Evergreen" in 2023.
The new track features collaborations with Canadian rapper Tommy Genesis and experimental DJ/producer/vocalist Alice Longyu-Gao, as well as the track's co-writer Kanner.
Commenting on the new track, band mastermind Lyndsey Gunnulfsen explains, "I've been a huge fan of both Tommy and Alice for quite a while so it was an absolute dream to not only have them on a track together but to also get to be crafting the production around their parts".
"At its core, I just wanted to make a fun project full of some bad bitches in music that I love and create a space where we can express whatever we want and get to experiment sonically. I didn't want to be overly precious about it, I just want to have fun and free flow! It should be noted that while there are already so many iconic and incredible female producers, writers, engineers etc. out there (I'm no trailblazer here), but there is nowhere near the amount that there should be. This isn't even something to debate, go look at the statistics", she adds.
Regarding the recording process, Gunnulfsen says: "The track was produced and recorded around the world while on tour and in between tours at the end of last year. I started the track for fun in a coffee shop in Ashland Oregon on an off-day on the Godless/Goddess tour (where I met Tommy Genesis). Started working on some of the parts with Kanner at my home studio in LA before leaving for tour. Soon after, amidst travels, I worked on completing it in various locations including the tour bus. I sneakily recorded some of the live drums for the track during our breaks at rehearsals in London, connecting some of our live-show drum mics to my interface and creating loops for certain sections. Soon after that, Tommy and Alice sent their parts virtually and I worked on piecing everyone's parts together while we were finishing up on tour in Europe. I set up a little travel studio in Bath (UK) and Sydney AUS to get that done and track a few other remaining parts. This track was finished onmy parents couch the night I flew in for the holidays. I feel so grateful that Hopeless and the PVRIS team were so supportive of this project."
