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Taken from Grimy Goods (Jul 18, 2022)

Omar Apallo Drops Heartfelt and Sensual New Single "Archetype"

by Patti Sanchez


Photo Credit: Zamar Velez
Photo Credit: Zamar Velez


Following the release of his highly-anticipated debut album IVORY and completion of his high energy headlining tour, Omar Apollo returns to share brand new single "Archetype," out via Warner Records. A sweet and passionate love ballad, the tune finds Apollo riding a downtempo beat punctuated by loud-soft-loud dynamics in the production. The new track is a perfect collision of young, romantic idealism experienced through the soul of someone talented beyond their years.


Cradling lush lyrics in his signature falsetto, Apollo paints a very clear picture of what he desires and who he wants to explore those fantasies with. Excitement comes to a crescendo as he revels in his newfound commitment, and though Apollo's feelings are strong and urgent, the single retains a sense of style and cool, feeling and sounding smooth and soulful. The expansive and sentimental tune reveals not only songwriting prowess, but a tender heart beating in the chest of a passionate and talented young man.


In addition to his sensual and heartfelt new single, Apollo is also revisiting IVORY by re-releasing the debut album with five additional tracks, "Archetype" included. Crossing genre lines as well as language barriers, Apollo's album showcases a musical and cultural diversity, pieced together expertly by the young musician and featuring the likes of Pharrell Williams, Daniel Caesar and Kali Uchis. Fans can pre-save the deluxe album here.


Indiana-raised, the Mexican-American singer-songwriter has come a long way in a short amount of time, especially for someone who thought that they would never make it coming as a kid from the middle of the country. Cultivating a rich and varied body of work, and having collaborated with a talented pool of fellow musicians, including Bootsy Collins, DJ Dahi, Albert Hammond, Jr. and others, he is equally talented on his own as he is consorting with fellow groundbreakers. Be on the lookout for more from Omar Apollo.


For more on Omar Apollo, make sure to visit his website and follow him on Instagram and Twitter.






 
 

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