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Taken from Grateful Web (Nov 09, 2016)

Loco Hot’s “I’m A Tribe” Out Now

by Press Junkie PR



LOCO-HOT – “I’M A TRIBE” (FT. A-WA) OUT NOW

Loco Hot is a duo comprised of producer / drummer Tamir Muskat and singer Gilad Kahana. Born in Mexico, vocalist, composer, and author Kahana is the founder and lead singer of Girafot, a critically acclaimed Israeli rock band who went gold in 2006.


Loco Hot's 2014 debut album burst onto the scene through the back door. The duo avoided radio and mainstream media, instead developing their own ground-breaking tools to mount a viral campaign which generated millions of hits. "Magazines and blogs kept talking about our bizarre methods," Muskat says. "It totally changed the game, especially coming from two established artists like us."


A-Wa
A-Wa (the Arabic word for ‘yes’) is a band of three sisters who fuse Yemenite traditional music with hip-hop and electronica – a style they call Yemenite Folk'n'Beat. Born in a desert commune, the Haim sisters were raised on the music of their Yemenite grandparents.


When the lead singer of Balkan Beat Box, Tomer Yosef, heard the Haim's demo, he joined as producer, and immediately put the band into the studio. The video for A-Wa's debut single 'Habib Galbi' ('Love of My Heart') went viral world-wide, while becoming the first ever song in Arabic to hit number one on the Israeli pop charts. Following concert tours of Europe and America, A-Wa began work with Loco Hot on “I’m a Tribe”.


“I’m a Tribe”
The song was jump-started by Kahana's English lyrics, which A-Wa translated into Yemenite – riding on a custom Muskat beat. Kahana says his words originated from the idea that humanity is one tribe – despite the fact that societies can seem fragmented. A-Wa agrees: "We wanted to remind people of the true essence of why we are here: Love and unity."


The 'drop' (instrumental melody) was created by Muskat editing A-Wa's voices into a synth sound, then re-playing it like an instrument. From there on, A-Wa recalls, "We all worked together in the studio, brainstorming and developing the melodic structure." Kahana plays with lyrics as adeptly as Muskat manipulates beats and samples. "He's a master of his craft," Muskat says. "So working with him on ideas is amazing. Great stories just flow out of him!"



"APE Records is like a musical family for us," A-Wa agrees. "So the collaboration was natural and inspiring. The way we worked in the studio opened up new channels and ideas, which we will definitely use making our next album."



 
 

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