CELEBRATE THE LAUNCH OF WARING RECORDS WITH AN UNFORGETTABLE NIGHT OF MUSIC FEATURING ALFREDA! WITH THE ATLANTA BLUES SYNDICATE AND CHRIS BLACKWELL PLUS, A VERY SPECIAL GUEST PERFORMANCE FROM MATISYAHU JUNE 19 AT BUCKHEAD THEATRE
WARING RECORDS ROOTED IN LEGACY AND BUILT AROUND ORIGINAL, GENRE-CROSSING MUSIC FEATURING ALL ORIGINAL MUSIC WRITTEN BY JORDAN WARING, GRANDSON TO MUSIC LUMINARY, FRED WARING – “THE MAN WHO TAUGHT AMERICA HOW TO SING”
Atlanta, GA — Waring Records and Alfreda! are thrilled to announce Alfreda!’s debut solo album Fate Will Have It, due out later this year—the first album to be released from Jordan and Sinead Waring’s Waring Records. A label rooted in legacy and built on genre-crossing music. “Died to Myself,” the first single off the new album, is out today on all DSPs. “When I first read the lyrics to ‘Died to Myself,’ I felt like I was staring into a mirror,” says Alfreda! “It spoke to parts of my journey I don’t always talk about—learning to release pride, confront pain, and open myself to something greater. I didn’t want to just sing it—I wanted to feel it, word for word. This song demanded everything from me, and I gave it everything I had.”
“‘Died to Myself’is about surrender—spiritual, emotional, and personal. I wrote it as a reflection on what it takes to let go of ego and truly begin again. It’s a story about hitting bottom, waking up, and choosing humility over illusion. When Alfreda delivered the vocal, she didn’t just sing it—she gave it soul. That’s when I knew the song had become something bigger than me.” – Jordan Waring, songwriter
Known for her genre-defying vocal range and dynamic stage presence, Alfreda! is ready to take center stage with a fiery, soul-drenched album of entirely original material. Accompanied by a full brass section, world-class musicians, and a high-energy live performance, she will take the stage on June 19 at the iconic Buckhead Theater—a powerful preview of what’s still to come. Tickets are now available for purchase HERE.
Written by Jordan Waring and produced by Chris Blackwell, Alfreda!’s debut album brings together a dream team of musicians — including live brass sections, gospel choirs, and string arrangements — to create a sound that is at once classic and totally fresh. “Chris has elevated every track on this album,” Jordan adds. “He’s the rare kind of producer who listens for the soul of a song — and then builds the world around it.”
“We’re not just making records — we’re building experiences,” says Sinead Waring, CEO and co-founder of Waring Records. “People are craving music that moves them. That lifts them. That feels alive. Alfreda! delivers all of that and more.”
About the Album: Fate Will Have It
Described as Tina Turner meets Aretha Franklin meets Amy Winehouse — crossed with the unmistakable voice of Alfreda Gerald, Fate Will Have It is an explosive, emotionally rich statement of empowerment, heartbreak, and truth.
With this signing, Waring Records is staking its place as a new home for artists who are bold, soulful, and unforgettable.
